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Blurring the lines : how social media managers transform business communication

Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021

Persistent link: https://www.econbiz.de/10012662511

Social Impact and Online Communication in B-Corps

Nigri, Giorgia - 2018

level of online communication in B Corps. To reach this aim, the following indices were developed: the SIA index (based on … the overall score of the Benefit Impact Assessment) and the SIA online communication index (based on a mix of variables …

Persistent link: https://www.econbiz.de/10012932087

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Persistent link: https://www.econbiz.de/10012814697

The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61

Persistent link: https://www.econbiz.de/10013040651

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience

Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433334

Global perspectives on health communication in the age of social media

Sekalala, Seif (ed.); Niezgoda, Brandon C. (ed.) - 2018

"This book presents research findings related to the dynamics of discussions, narratives, discourses, controversies, and news about illness, and pain & suffering as witnessed in a variety of patient populations--i.e. via age, race, specific disease etc. It also focuses on the experiences of...

Persistent link: https://www.econbiz.de/10012393073

Social media for communication and instruction in academic libraries

Joe, Jennifer (ed.); Knight, Elisabeth (ed.) - 2019

"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--

Persistent link: https://www.econbiz.de/10012393960

Business management and communication perspectives in industry 4.0

Tunc̦, Ayșegül Özbebek (ed.); Aslan, Pinar (ed.) - 2020

"This book examines issues in business management, leadership, strategic communication, social media, crisis management …

Persistent link: https://www.econbiz.de/10012394306

Understanding online event experience : the importance of communication, engagement and interaction

Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746

Persistent link: https://www.econbiz.de/10012417391