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Is digital social communication effective for social relationship? : a study of online brand communities

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118

Persistent link: https://www.econbiz.de/10014567152

Communication during pandemic : who should tweet about COVID and how?

Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453

Persistent link: https://www.econbiz.de/10014553100

The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy

Si, Kai; Jalees, Tariq; Zaman, Syed Imran; Kazmi, Syed … - In: Cogent business & management 10 (2023) 3, pp. 1-22

in the present era. The study examines the impact of social media effectiveness on informativeness and communication. It … also explores the effect of informativeness and communication on the recruitment process. The study also examined the … mediating roles of informativeness and communication and the moderating role of social presence. The study has focused on the …

Persistent link: https://www.econbiz.de/10014506354

Determining the skills necessary for online seller-buyer communication to avoid frictional unemployment due to skill gaps

Muthmainnah; Al Yakin, Ahmad; Massyat, Muhammad; … - In: Contemporary challenges in social science management : …, (pp. 113-135). 2024

Persistent link: https://www.econbiz.de/10014531699

Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606

Persistent link: https://www.econbiz.de/10014314173

Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62

Persistent link: https://www.econbiz.de/10014340163

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

Persistent link: https://www.econbiz.de/10012814697

Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook

Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489

Persistent link: https://www.econbiz.de/10012509576

Social Impact and Online Communication in B-Corps

Nigri, Giorgia - 2018

level of online communication in B Corps. To reach this aim, the following indices were developed: the SIA index (based on … the overall score of the Benefit Impact Assessment) and the SIA online communication index (based on a mix of variables …

Persistent link: https://www.econbiz.de/10012932087

A framework for messy communication : a qualitative study of competing voices of authority on social media

Meyer, Seth J.; Wiley, Kimberly - In: Administrative Sciences : open access journal 14 (2024) 7, pp. 1-20

content creation and their duties to public safety, health, and welfare, all play a role in communication with the public at … defining a public health communication progression from chaotic to controlled. The findings indicated that governments can …

Persistent link: https://www.econbiz.de/10015047455