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The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand - In: Global business review 20 (2019) 6, pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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Business management and communication perspectives in industry 4.0
Tunc̦, Ayșegül Özbebek (ed.); Aslan, Pınar (ed.) - 2020
"This book examines issues in business management, leadership, strategic communication, social media, crisis management …
Persistent link: https://www.econbiz.de/10012018553
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte; Konhäusner, Peter; Mehner, Jaqueline; … - bbw Hochschule - 2018
Persistent link: https://www.econbiz.de/10012004443
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Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
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Can social media interaction and message features influence nonprofessional investors' perceptions of firms?
Kipp, Peter C.; Zhang, Yibo; Tadesse, Amanuel F. - In: The journal of information systems : JIS ; a semiannual … 33 (2019) 2, pp. 77-98
Persistent link: https://www.econbiz.de/10012129102
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142