Similar Search Results

Characterizing Twitter communication : a case study of international engineering academic units

Palmer, Stuart - In: Journal of marketing for higher education 24 (2014) 2, pp. 257-273

Persistent link: https://www.econbiz.de/10010442294

Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation

Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371

Persistent link: https://www.econbiz.de/10010527152

Online interactive storytelling : evaluation of the viewer experience of 360-degree videos

Świerczyńska-Kaczor, Urszula; Żelazowska, Monika; … - In: Journal of economics & management 36 (2019) 2, pp. 105-122

Persistent link: https://www.econbiz.de/10012173798

Marketing communication model for social networks

Klepek, Martin; Starzyczná, Halina - In: Journal of business economics and management 19 (2018) 3, pp. 500-520

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing … communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an …, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The …

Persistent link: https://www.econbiz.de/10012174876

Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Journal of internet commerce 18 (2019) 1, pp. 73-90

Persistent link: https://www.econbiz.de/10012179562

Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews

Plotkina, Daria; Munzel, Andreas; Pallud, Jessie - In: Journal of business research : JBR 109 (2020), pp. 511-523

Persistent link: https://www.econbiz.de/10012238112

User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802

Big-data based analysis for communication effect of science-technology public accounts on social media

Ren, Jinluan; Cao, Wen; Li, Bo; Liu, Lihua; Cai, Lin; … - In: International journal of information systems in the … 11 (2019) 3, pp. 56-69

Persistent link: https://www.econbiz.de/10012111245

Computer-mediated communication across cultures : international interactions in online environments

St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012

perspective for international online communication environments / Bolanle A. Olaniran, Natasha Rodriguez and Indi M. Williams -- 5 …: contributions from the field of intercultural communication / Marc Hermeking -- 7. Communicating in the age of Web 2.0: social … / Andrew Mara and Miriam Mara -- 13. Studying online communication features on international and cross-cultural web pages using …

Persistent link: https://www.econbiz.de/10011727146

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

various digital fields, presenting research in the area of computer mediated communication and how it currently affects …

Persistent link: https://www.econbiz.de/10011727629