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Ethnographic stories for market learning
Cayla, Julien; Arnould, Eric J. - In: Journal of marketing 77 (2013) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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Using narrative and storytelling in research
Lawson, Alison - In: Alternative market research methods : market sensing, (pp. 182-204). 2017
Persistent link: https://www.econbiz.de/10011569751
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Social media research : a narrative review
Kick, Markus - 2015
Even though the technological developments of web 2.0 and social media opened up a multitude of possibilities for companies to communicate with their customers, marketers, to a certain extent, lost direct control of their brands. Users are able to exchange opinions about companies, products,...
Persistent link: https://www.econbiz.de/10011926153
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What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony - In: Qualitative market research : an international journal 15 (2012) 3, pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
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Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
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Storying marketing research : the twisted tale of a consumer profiled
Quinn, Lee; Patterson, Anthony - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 720-733
Persistent link: https://www.econbiz.de/10009776448
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"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
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Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis; Branch, John - In: Qualitative market research : an international journal 14 (2011) 2, pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
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Storytelling and market research : a practical user guide
John, C. Frederic - 2022
mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding … full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has …
Persistent link: https://www.econbiz.de/10012548791
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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187