Usama Najam; Ali, Raza; Burki, Umar - In: Administrative Sciences : open access journal 13 (2023) 7, pp. 1-18
This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. We applied bibliometric analysis techniques and employed the VOS viewer to...