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Medien- und Internetmanagement
Wirtz, Bernd W. - 2023 - 11., überarbeitete und erweiterte Auflage
Grundlagen des Medienmanagements -- Branchenorientiertes Medienmanagement: Zeitungs- und Zeitschriftenmanagement …, Internetmanagement und Social Media -- Internationales Medienmanagement -- Integriertes Medienmanagement und Crossmedia -- Google …/Alphabet Fallstudie -- Entwicklungsperspektiven und Herausforderungen in der digitalen Medien- und Informationsgesellschaft. …
Persistent link: https://www.econbiz.de/10014302655
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JMM forum: Directions in current media management research
In: JMM : the international journal on media management 12 (2010) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10009523046
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Kommunikation oder Unterhaltung? : Aufgabenstellungen der Medien
Gertler, Martin (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010402447
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Handbuch Medienökonomie ; Band 1
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020
Persistent link: https://www.econbiz.de/10012800269
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Medienpraxis - Mediengeschichte - Medienordnung
Altendorfer, Otto (ed.); Hilmer, Ludwig (ed.) - 2016
werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das …
Persistent link: https://www.econbiz.de/10010215467
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Managing Media Firms and Industries : What's So Special About Media Management?
Lowe, Gregory Ferrell (ed.); Brown, Charles (ed.) - 2016 - 1st ed. 2016
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...
Persistent link: https://www.econbiz.de/10012397926
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e-Sports in media management
Scholz, Tobias M. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012263661
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media...
Persistent link: https://www.econbiz.de/10012251870
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012121100
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Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
Persistent link: https://www.econbiz.de/10011791795