This research aims to establish how attitudes towards mobile advertising ultimately influences purchase intention. A conceptual model was developed, linking the constructs attitudes, attention, involvement and purchase intention in the context of mobile advertising. The model was tested with a...

The continuous deterioration of the quality of education in the Philippines has prompted the DepEd to push for the implementation of the K to 12 program, which entails the institutionalization of kindergarten and the addition of two more years of high school in the basic education cycle. The...

With around 50% of the urban men between age 15 and 30 unemployed, Ethiopia has one of the highest unemployment rates worldwide. This paper describes the nature of unemployment among young men in urban Ethiopia. We analyse the determinants of incidence and duration and find that most variables...