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Space design as an expressive device in ambient marketing : case studies of Deutsche Bank and Banca Monte dei Paschi di Siena

Bargenda, Angela - In: Journal of marketing communications 21 (2015) 1, pp. 78-90

Persistent link: https://www.econbiz.de/10010514615

Corporate heritage brands in the financial sector : the role of corporate architecture

Bargenda, Angela - In: The journal of brand management : an international journal 22 (2015) 5, pp. 431-447

Persistent link: https://www.econbiz.de/10011350071

La communication visuelle dans le secteur bancaire européen : l'esthétique de la finance

Bargenda, Angela - 2014

Persistent link: https://www.econbiz.de/10010346690

Place heritage and CSR : synergies between cultural tourism and corporate branding

Bargenda, Angela - In: Sustainable branding : ethical, social, and …, (pp. 11-23). 2021

Persistent link: https://www.econbiz.de/10012546379

Transmateriality of architectural representation and perception

Bargenda, Angela - In: New ways of working : organizations and organizing in …, (pp. 319-341). 2021

Persistent link: https://www.econbiz.de/10012609317

Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity

Bargenda, Angela - In: Building corporate identity, image and reputation in …, (pp. 181-201). 2022

Persistent link: https://www.econbiz.de/10012609384

Aesthetic CSR communication : a global perspective on organizational art collections

Bargenda, Angela - In: Responsible organization in the gobal context : current …, (pp. 117-132). 2019

Persistent link: https://www.econbiz.de/10012011017

Building meaning : architectural dialectic in spatial marketing systems

Bargenda, Angela - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 262-277

Persistent link: https://www.econbiz.de/10011924369

The artification of corporate identity : aesthetic convergences of culture and capital

Bargenda, Angela - In: Qualitative Market Research: An International Journal 23 (2020) 4, pp. 797-819

Purpose: The purpose of this paper is to critically examine the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by satisfying aesthetic, social and cultural standards. Design/methodology/approach: To explore the qualitative research...

Persistent link: https://www.econbiz.de/10012188166

Windows to the sold : verbo-visual multimodality in storefront windows

Lick, Erhard; Bargenda, Angela; Trabelsi, Dhoha - In: International Journal of Retail & Distribution Management 48 (2020) 5, pp. 501-515

Purpose: The article seeks to enrich the body of research on store atmospherics by identifying how storefront window design impacts store entry decisions. An innovative multimodal design approach is presented, considering both visual and verbal constituents. Design/methodology/approach: Study 1...

Persistent link: https://www.econbiz.de/10012276769