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Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

Persistent link: https://www.econbiz.de/10012417030

"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298

Persistent link: https://www.econbiz.de/10012248946

Enhancing relationship strategies with the live stream influencers

Hsu, Li-Chun - In: Marketing intelligence & planning 41 (2023) 2, pp. 141-155

Persistent link: https://www.econbiz.de/10014253343

Influencer marketing as a method of solving the crisis of trust in digital content marketing

Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645

Persistent link: https://www.econbiz.de/10013532441

The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity

Kim, Taeyeon; Yoon, Hye Jin - In: The journal of product & brand management 33 (2024) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10014486326

Examining loyalty of social media influencers : the effects of self-disclosure and credibility

Abid Azhar, Kaukab; Che Aniza Che Wel; Ab Hamid, Siti … - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 358-379

, and brand trust. A cross-sectional study was designed in which 341 social media users participated. Structural equation … relationship with credibility and emotional attachment while the brand trust was increased due to their credibility. Furthermore … through trust. This study is pioneering attempt as it conceptualized the influencer brand's self-disclosures and establishes a …

Persistent link: https://www.econbiz.de/10014635152

"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM

Khan, Ariba; Khan, Zebran; Nabi, Mohammed Kamalun - In: Journal of advances in management research : JAMR 21 (2024) 2, pp. 311-330

Persistent link: https://www.econbiz.de/10014632678

Judging a book by its cover? : the role of unconventional appearance on social media influencers effectiveness

Fernandes, Teresa; Nettleship, Heather; Pinto, Luísa Helena - In: Journal of retailing and consumer services 66 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209677

Persuadability of celebrity brand endorsements : socio-economic and cultural perspective

Menezes, Kim Anne; Bhaskaran, Suku; Yadav, Itika - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 69-87

Persistent link: https://www.econbiz.de/10012135625