Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees,...

Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to...

Cover; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgement; About the Author; Value Dominant Logic (VDL): Introduction; This Book; 1. Value Dominant Logic; The Principles of Value Dominant Logic; The Eight Principles of VDL; What Is Value?; The Elements of Value; Value and...