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Integrating theory and practice in marketing

Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7

Persistent link: https://www.econbiz.de/10011697499

Introduction : is customer satisfaction (ir)relevant as a metric

Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109

Persistent link: https://www.econbiz.de/10011591208

Transformative marketing : the next 20 years

Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10011880511

The role of university research centers in promoting research

Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458

Persistent link: https://www.econbiz.de/10011737446

A theory of customer valuation : concepts, metrics, strategy, and implementation

Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011804063

Looking through the marketing lens : my journey so far ...

Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

Persistent link: https://www.econbiz.de/10009957654

Methodological issues in cross-cultural research : establishing equivalence

Kumar, Vikas - In: Handbook on cross-cultural marketing, (pp. 65-81). 2020

Persistent link: https://www.econbiz.de/10013459434

Managing customers for profit : strategies to increase profits and build loyalty

Kumar, V. - 2008

Persistent link: https://www.econbiz.de/10004898730

Customer lifetime value : the path ot profitability

Kumar, V. - 2008

Persistent link: https://www.econbiz.de/10004951145

Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables

Peters, Kay; Albers, Sönke; Kumar, V. - 2008

Companies employ international diffusion models to assess the local market potential and local diffusion speed to support their decision making on market entry. After their entry into a country, they use the model forecasts for their performance controlling. To this end, empirical applications...

Persistent link: https://www.econbiz.de/10010298771