Methodological issues in cross-cultural research : establishing equivalence
Year of publication: |
2020
|
---|---|
Authors: | Kumar, Vikas |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 65-81
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Interkulturelle Kompetenz | Cross-cultural competence | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
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