Schmidt, Ruth A.; Sturrock, Fiona; Ward, Philippa; … - In: International Journal of Retail & Distribution Management 27 (1999) 8, pp. 290-301
Draws on the findings of a quantitative survey and a number of qualitative focus groups and interviews to explore consumer behaviour and reasoning concerning the return of products. The findings serve as the basis for the discussion of the special case of returns deliberately premeditated at the...