This write up is on total relationship marketing bringing about what the author sees between Kotler and Gummesson views on differences between goods and services. Kottler sees differences between goods and services. Gummesson sees no difference. This write up intends to bring up the author’s...

There have been many rigorous, peer-reviewed studies of relationship between liquidity risk and the financial performance of listed companies for the past years (Post and Byron, 2015). In this write up management, it is defined as a process that includes the identification of potential events...

This study sought to determine the effect of customer life cycle management on firm performance within the insurance industry in Harare, Zimbabwe. This study was aimed to determine the effect of reaching customers on profitability of insurance firms, to establish the effect of customer...

As a result of scandals that have occurred in a variety of national corporations, international organizations, and governments all over the world, academics have turned their attention to the governance of businesses as a hot topic. International organizations on a global scale had been shaken...

The aim of the study is to investigate the influence of Foreign Direct Investment on the Residential Real estate sector in Zimbabwe with the intention to unleash ways to reboot the real estate investments in the economy. The desire of FD) for Zimbabwe has significantly declined over the past two...

Numerous research on the topic of social dynamics influencing the marketing of fast moving consumer items have been conducted over the course of several decades (Al-Tit, 2017). Conclusions from the majority of investigations have been mixed (Al-Tit, 2017). Avdelidou-Fischer (2016), for example,...

Governance is a topic which has become a hot and topical in most meetings of major conferences in the world. Governance at global level have been gaining the ground over the years. The history of governance is more than what the generality of readers may sought of. The need for governance have...

The role of internal auditing in state owned organizations is now, more than ever, an important aspect in assisting management and the board to effectively discharge their duties as it is the Board's responsibility to set policies, and the auditor's role to independently and objectively analyze,...

This write up seeks to explain five indicators such as inflation, GDP growth, unemployment, interest rates and exchange rates. This write up shall develop thoughts on how these indicators affect Econet. This write up shall also develop at least three recommendations for Econet to grow, even in...

Many companies in the petroleum industry who adopted driver safety systems in Zimbabwe are facing challenges such as accidents, misuse of vehicles and losses have affected their performance. But to others these driver safety system is an expense to them. Since there is not much literature on the...