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This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014290222
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014480658
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014226863
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014228566
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality. Our model is developed under the 'incomplete information' setting with a general quality scoring rule. We establish nonparametric identification of the advertiser's valuation...
Persistent link: https://www.econbiz.de/10015053799
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality. Our model is developed under the 'incomplete information' setting with a general quality scoring rule. We establish nonparametric identification of the advertiser's valuation...
Persistent link: https://www.econbiz.de/10015063861
In this paper, I derive a new method to identify the distribution of the advertiser's ad-value in the sponsored search auction, explicitly looking at weighted Generalized Second Price auction (GSPw henceforth). Compared to previous literature, this method incorporates a weaker and more realistic...
Persistent link: https://www.econbiz.de/10014227712
Purpose: This study attempts to identify the cause of the failure of a platform operator in a P2P lending market, from the perspective of the internal credit rating system. Design/methodology/approach: Data from Moneyauction, the first P2P lending platform in Korea, which led the market for a...
Persistent link: https://www.econbiz.de/10012695814
Persistent link: https://www.econbiz.de/10012668001
Persistent link: https://www.econbiz.de/10012668025