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Digital marketing jobs : what are recruiters looking for?
El Hajjar, Samer - In: Journal of education for business 97 (2022) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10012802265
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Attitudes toward femvertising in the Middle East : the case of Lebanon
El Hajjar, Samer - In: Journal of Islamic marketing 13 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933
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Exploring the effects of social media addiction on consumer behaviour
El Hajjar, Samer - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10012534242
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The current and future state of the marketing management profession
El Hajjar, Samer - In: Journal of marketing theory and practice : JMTP 32 (2024) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10014514632
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An investigation of consumers’ negative attitudes towards banks
El Hajjar, Samer - In: Corporate reputation review 26 (2023) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10014225821
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Assessing e-commerce productivity for French micro firms using propensity score matching
Ouaida, Fadila; El Hajjar, Samer - 2018
The benefits of e-commerce are apparent not only for small and medium enterprises (SMEs) and large firms, but also for micro firms. Hence, implementing e-sales for micro firms is worth exploring. This study examines the relationship between the use of e-commerce and productivity implications on...
Persistent link: https://www.econbiz.de/10011901873
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La contestation de la publicité environnementale : perceptions des consommateurs et point de vue des professionnels
El Hajjar, Samer; Dekhili, Sihem - In: Revue Gestion 2000 : management & prospective 35 (2018) 1, pp. 123-149
Persistent link: https://www.econbiz.de/10011977115
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The present and future of the B2B sales profession
El Hajjar, Samer; Yacoub, Laurent; Ouaida, Fadila - In: Journal of personal selling & sales management : JPSSM 44 (2024) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10014575072
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Investigating the causes and consequences of addiction to high-tech brands
El Hajjar, Samer; Kaskas, Mariam; Tlaiss, Salma - In: Technology analysis & strategic management 34 (2022) 8, pp. 974-987
Persistent link: https://www.econbiz.de/10013412616