Exploring the effects of social media addiction on consumer behaviour
Year of publication: |
2020
|
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Authors: | El Hajjar, Samer |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 4, p. 365-376
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Subject: | social media | addiction | consumer behaviour | social networks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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