Purpose – The purpose of this paper is to discuss the effect of the difference between the consumer's expectation and perception of service quality on post‐purchase behavior intentions, and the effect of the consumer's personality traits and the enterprise's service recovery strategy as...

Issues of becoming an Internet user primarily in non‐work contexts are discussed. The author reviews individual, social and economic factors motivating network use. Main findings of an empirical study based on the interviews of 23 Finns in 1997 are analysed. In addition, comparisons are made...

The published literature on consumer health kiosks is assessed to determine the impact of this relatively ‘low‐tech’ technology and to provide a context and stepping‐stone for a Department of Health (DoH) funded study, which is evaluating the impact of more than 70 health kiosks located...

Purpose – The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice?...

Purpose – The purpose of this paper is to examine the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Design/methodology/approach – Convenience sampling method is to be employed and a self‐administered...

Purpose – The aim of the present study is to investigate the comparative effect of sports vs film celebrity with the moderating effect (if any) of the celebrity credibility and consumer personality on consumer attitudes. Design/methodology/approach – The present study uses a 3×1...

Purpose – Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited consumer interest. Indeed, whilst it is seemingly desirable to facilitate the uptake of m-payment services given...

Describes the findings of a study into sales approaches taken by car dealerships during the slump of the Philippine economy. Covers 287 respondents across 29 dealerships of Japanese manufacturers. Provides rationale for some of the actions taken such as expansion and new models. Suggests that...

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the...

This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two...