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The aim of this paper is to examine the role of CO2 offsetting enterprises in pursuing the concept of sustainable development. The authors analyze business model, innovative potential and the impact of these companies on the consumers. Research methods used in the paper are the literature...
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fully the burgeoning sustainability-conscious management paradigm. At issue in this debate is the proper role of business in … increasingly incorporating sustainability practices into their business models. However, by practice and by law, the traditional … maximize shareholder interests, principally shareholder profits. This model conflicts with the sustainability management …
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