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Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan; Palma, Marco A.; Hall, Charles R.; … - In: Applied economics 51 (2019) 12, pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
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Complementarities in innovation strategy : do intangibles play a role in enhancing firm performance?
Añón Higon, María Dolores; Gómez, Jaime; Vargas, Pilar - In: Industrial and corporate change 26 (2017) 5, pp. 865-886
Persistent link: https://www.econbiz.de/10011747400
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R&D, marketing innovation, and new product performance : a mixed methods study
Grimpe, Christoph; Sofka, Wolfgang; Bhargava, Mukesh; … - In: The journal of product innovation management : an … 34 (2017) 3, pp. 360-383
Persistent link: https://www.econbiz.de/10011822595
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Btx professionell eingesetzt : Marketing u. Werbung, Aussendienststeuerung, CEPT-Design, jur. Fragen, Btx mit d. Personal Computer
Gottlob, Max-Peter; Strecker, Gerhard - 1984 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004214584
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Code of fair competition for the advertising specialty manufacturing industry : as approved on October 31, 1933 by President Roosevelt
United States / National Recovery Administration - 1933
Persistent link: https://www.econbiz.de/10012174278
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Advertisement Cause Sales or Sales Cause Advertisement : A Case of Indian Manufacturing Companies
Sharma, Gagan Deep; Mahendru, Mandeep; Singh, Sanjeet - 2018
The present study builds on the literature already available on the inter-linkages between advertisement and sales by focusing on India. The data used in the study is the secondary data taken from the annual reports of the company and the then the statistical tools i.e. mean, median, std....
Persistent link: https://www.econbiz.de/10014182712
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Price Advertising by Manufacturers and Dealers : Online Appendix
Xu, Linli; Wilbur, Kenneth C.; Siddarth, Sivaramakrishnan; … - 2015
This document contains supporting materials for the following article: Price Advertising by Manufacturers and Dealers … by Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. The paper "Price Advertising by Manufacturers and …
Persistent link: https://www.econbiz.de/10014142712
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Chapter 35 Market Structure: Theory and Evidence
Sutton, John - In: Handbook of industrial organization : volume 3, (pp. 2301-2368). 2007
This chapter reviews the literature which has developed around the ‘bounds approach’ to market structure over the past fifteen years. The focus of this literature lies in explaining cross-industry differences in concentration, and in the size distribution of firms. One of the main ideas...
Persistent link: https://www.econbiz.de/10014024581
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Research on Low Carbon Supply Chain Competition and Cooperation Contract Based on Green Manufacturers Infringing Low Carbon Advertising
Xie, Deru; Xie, Jianmin; Qin, Qin; Jiang, Maoting; He, Yi - 2023
global low-carbon economy. This paper investigates the impact of green manufacturers invading low-carbon advertising … and competitive decision-making models, and the impact of the low-carbon advertising competitiveness coefficient on supply … chain decision-making and revenue is examined. The "Low carbon advertising cooperation—cost sharing" collaboration aims to …
Persistent link: https://www.econbiz.de/10014361022