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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence

Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10012796059

An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach

Wu, Wann-Yih; Do, Thi-Yen; Nguyen Phuoc Thien; Anridho, … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 371-381

Persistent link: https://www.econbiz.de/10012670696

Consumer willingness to pay for food safety attributes in China : a meta-analysis

Yang, Wei; Fang, Lan - In: Journal of international food & agribusiness marketing 33 (2021) 2, pp. 152-169

Persistent link: https://www.econbiz.de/10012515016

How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

The effect of attribute framing on consumers' attitudes and intentions toward food : a meta-analysis : BAE 10th anniversary paper

Dolgopolova, Irina; Li, Bingqing; Pirhonen, Helena; … - In: Bio-based and applied economics 10 (2021) 4, pp. 253-264

This paper analyzes the existing literature on the effect of attribute framing on consumers' attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs....

Persistent link: https://www.econbiz.de/10013268077

What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades

Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110

Persistent link: https://www.econbiz.de/10013207543

The influence of social norms on consumer behavior : a meta-analysis

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

Persistent link: https://www.econbiz.de/10013258854

The model of goal-directed behavior in tourism and hospitality : a meta-analytic structural equation modeling approach

Chiu, Weisheng; Cho, Heetae - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 637-655

Persistent link: https://www.econbiz.de/10012880269

Does the literature support a high willingness to pay for green label buildings? : an answer with treatment of publication bias

Fizaine, Florian; Voye, Pierre; Baumont, Catherine - In: Revue d'économie politique 128 (2018) 5, pp. 1013-1046

Persistent link: https://www.econbiz.de/10012266672

Relational perspectives of perceived service quality in the online and offline environments : a meta-analysis

Najjar, Hechmi - In: Journal of relationship marketing : innovations and … 19 (2020) 3, pp. 182-202

Persistent link: https://www.econbiz.de/10012258654