Purpose This paper aims to identify and analyze factors that determine firms’ commitment to co-create new services with business customers. Design/methodology/approach A quantitative study based on a scenario method, involving an online survey of French service companies, reveals the...

Integration of creative individuals in innovation processes is crucial. Nevertheless their identification is particularly challenging. From a psychological standpoint, the importance of mental imagery in the creative process has been highlighted. A first study examines the relationship between...

L'implication d'individus créatifs dans les processus d'innovation est un enjeu majeur. Toutefois, leur repérage est particulièrement difficile. Or, l'imagerie mentale a souvent été soulignée en psychologie pour son implication dans les processus créatifs. Cette communication examine la...

Regardless the type of industry, it has been shown that users, and more specifically lead users, are among the prime developers of truly novel solutions. Most stop before market launch of their innovation, but others go further and start their own firms. While an encouraging body of literature...