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Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan; Lee, Joon Sung; Jang, Wonseok; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
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Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae; Kwak, Dae Hee; Jang, Wonseok; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
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"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok; Lee, Joon Sung; Cho, Janice; Lee, Jeoung Hak - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
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Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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Does spectatorship increase happiness? : the energy perspective
Jang, Wonseok; Ko, Yong Jae; Wann, Daniel L.; Kim, Daehwan - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10011771885
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Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae; Asada, Akira; Jang, Wonseok; Kim, Daehwan; … - In: Sport management review 25 (2022) 5, pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
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The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan; Ko, Yong Jae; Lee, Joon Sung; Sato, Shintaro - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro; Ko, Yong Jae; Kim, Daehwan; Lee, Joon Sung - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
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The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok; Kim, Young Jun; Chang, Kyungro; Kim, Taehee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
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Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok; Kwak, Dae Hee; Ko, Yong Jae - In: European Sport management quarterly : ESMQ 20 (2020) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012287095