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This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …
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