Global Trade Governance, as embodied by the former General Agreement on Tariffs and Trade (GATT) and the present World Trade Organisation (WTO), is generally described as a rules-based system, wherein a framework of formal rules and procedures govern accession, negotiations and enforcement of...

This paper studies the impact of organizational culture on job satisfaction of the employees taking into account their gender and age. The current study was conducted in three Information Technology companies in the city of Pune, state of Maharashtra (India), with an effective sample of 220 IT...

Purpose: Brand managers frequently use well-known celebrities to position their brands and capture consumers’ attention to improve the brand’s market share. The attachment of a celebrity with a brand creates a human image for a brand and helps in personifying its image. The consumer...