Social commerce and metaverse in a new virtual world : exploring women's adoption intentions
Year of publication: |
2023
|
---|---|
Authors: | Grover, Abhay ; Arora, Nilesh ; Sharma, Pooja |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 262-286
|
Subject: | Social commerce | Metaverse | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Frauen | Women |
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