Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate Governance: The International Journal of … 22 (2021) 3, pp. 458-473
Purpose: The study of the antecedents to loyalty is of great interest to both academics and professionals in the context of fashion consumption. The purpose of this paper is to define a SEM model, in which brand image and its dimensions, as well as consumer satisfaction and consumer happiness...