Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by...

This paper considers options for the UK Government's intended White Paper on online harms and safety. The report, which was funded by Sky, suggests that legislation should establish a framework for oversight and accountability of online platforms' handling of harmful and illegal content. Bunting...

Firms commonly undertake philanthropic campaigns as a means of attracting and retaining customers. Such campaigns often take the form of charity-linked promotions, whereby a firm donates a specific amount to a charitable cause when a customer takes up the promotion through a related purchase. We...