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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97
Persistent link: https://www.econbiz.de/10012128483
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Australian consumers' attitudes toward France a decade after nuclear testing: evidende of forgiveness
Heslop, Louise A.; Lu, Irene R. R.; Cray, David - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 192-210
Persistent link: https://www.econbiz.de/10003875848
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
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It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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Two new methods for estimating structural equation models : an illustration and a comparison with two established methods
Lu, Irene R. R.; Kwan, Ernest; Thomas, D. Roland; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 258-268
Persistent link: https://www.econbiz.de/10009376041
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An investigation of two remedial measures for retailers to address the impact of disease threat on sustainable consumption : a moderated moderated mediation model
Lu, Irene R. R.; Kwan, Ernest - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014252069
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10010096442