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Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.; Chandra, Aruna; Ryans, John K. - 2006
Persistent link: https://www.econbiz.de/10003410982
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Strategically employing natural channels in an emerging market
Griffith, David A.; Chandra, Aruna; Fealey, Tim - 2006
Persistent link: https://www.econbiz.de/10003411039
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When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
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International marketing
Bello, Daniel C. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008778504
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The role of past performance in export ventures : a short-term reactive approach
Lages, Luis Filipe; Jap, Sandy D.; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 39 (2008) 2, pp. 304-325
Persistent link: https://www.econbiz.de/10003707024
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Synergistic effects of operant knowledge resources
Melancon, Joanna Phillips; Griffith, David A.; Noble, … - In: The journal of services marketing 24 (2010) 5, pp. 400-411
Persistent link: https://www.econbiz.de/10008653365
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Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy : an examination in Italy and the US
Rubera, Gaia; Ordanini, Andrea; Griffith, David A. - In: Journal of international business studies : JIBS ; an … 42 (2011) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10009154385
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Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
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Release the constraints : solving the problems of export financing in troublesome times
Griffith, David A.; Czinkota, Michael R. - In: Business horizons 55 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009548143
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Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67
Persistent link: https://www.econbiz.de/10010520892