Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16
performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully …The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the … mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received …