advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online … advertisement. The results of this research show that for speaking to women, online commercial advertising sells the social value …This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial …

and extant literature, we also offer areas for further SSS-based advertising research, particularly regarding issues of …

Nowadays advertising has become a lifeline for business and endorsement of a females in advertising has become an …

Existing research shows that the attractiveness of advertising models enhances the effectiveness of firms’ commercial … surgery. We report on three empirical studies and show that when female or male advertising models have undergone cosmetic … affects other advertising outcomes. However, cosmetic surgery does not reduce consumers’ perceptions of models’ pride in their …