Marketing is currently undergoing a major shift driven by advances in marketing technology, which also means that marketing decision making is changing. There is not much research on how the attributes of the modern marketing landscape are reflected in marketing managers’ decision making,...

Purpose – The purpose of this paper is to explore the honeybee colony metaphor as a tool to make sense of the dynamics of service systems surrounding a service relationship. Design/methodology/approach – Based on qualitative case research, this study develops and applies the metaphor of...

This paper aims to explore the effects of a service provider's organizational support and organizational empowerment on employee well-being in the healthcare service context. It also investigates if employee engagement has an effect on employee well-being. An empirical study among the employees...