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The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes

Özkara, Behçet Yalin; Bagozzi, Richard P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-17

Persistent link: https://www.econbiz.de/10012430618

Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements

Alptekin, Hazal Duman; Kucun, Nihan Tomris; Kurt, Merve; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 625-643

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A bibliometric overview of the journal of historical research in marketing between 2009 and 2021

Akpınar, Ayhan; Çetin, Canberk; Tiltay, Muhammet Ali - In: Journal of Historical Research in Marketing 13 (2021) 3/4, pp. 188-213

Purpose: The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’...

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