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Immersive Unternehmenswelten : wie Virtual, Augmented und Mixed Reality die Wirtschaft verändern können

Dalton, Jeremy; Acker, Olaf - 2023 - 1. Auflage

Persistent link: https://www.econbiz.de/10013201840

Virtual und Augmented Reality : Status quo, Herausforderungen und zukünftige Entwicklungen : TA-Vorstudie

Kind, Sonja R.; Ferdinand, Jan-Peter; Jetzke, Tobias; … - 2019

Persistent link: https://www.econbiz.de/10012127180

Identification of technology diffusion by citation and main paths analysis : the possibility of measuring open innovation

Su, Wei-Hao; Chen, Kai-Ying; Lu, Louis Y. Y.; Huang, Ya-Chi - In: Journal of open innovation : technology, market, and … 7 (2021) 1/104, pp. 1-22

This study collected literature on augmented reality (AR) from academic and patent databases to plot the historic development trajectory of AR and forecast its future research and development trends. A total of 3193 and 13,629 papers were collected from academic and patent databases,...

Persistent link: https://www.econbiz.de/10012493104

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries

Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266

Persistent link: https://www.econbiz.de/10012801771

Fashion virtual reality in e-commerce

Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10012513158

Synergetic effects of network interconnections in the conditions of virtual reality

Kraus, Kateryna; Kraus, Nataliia; Shtepa, Olena - In: Journal of entrepreneurship, management and innovation … 17 (2021) 3, pp. 149-188

Persistent link: https://www.econbiz.de/10012621336

Improving business models through augmented reality applications : evidence from history, theory, and practice

Leone, Daniele; Pietronudo, Maria Cristina; Dezi, Luca - In: International journal of quality and innovation : IJQI 6 (2022) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10012696911

Information and Communication Technologies in Tourism 2022 : Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022

Stienmetz, Jason L. (ed.); Ferrer-Rosell, Berta (ed.); … - ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> - 2022

Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...

Persistent link: https://www.econbiz.de/10012814713

Holistic interactive system for empowering local tourism businesses : consumer acceptance of the iMelaka 360 System

Kamarulzaman Ab. Aziz; Tan, Gek Siang; Zauwiyah Ahmad - In: International journal of business excellence 13 (2017) 2, pp. 256-284

Persistent link: https://www.econbiz.de/10011856683