Yavas, Ugur; Babakus, Emin; D. Deitz, George; Jha, Subhash - In: Journal of Consumer Marketing 31 (2014) 3, pp. 218-227
Purpose – The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and female bank customers. Design/methodology/approach – A large-scale survey of 872 customers of a national...