Private label brands in an emerging economy : an exploratory study in India
Siddhartha Sarkar, Dinesh Sharma and Arti D. Kalro (Shailesh J. Mehta School of Management, Indian Institue of Technology Bombay, Mumbai, India)
| Year of publication: |
2016
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|---|---|
| Authors: | Sarkar, Siddhartha ; Sharma, Dinesh ; Kalro, Arti D. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 2, p. 203-222
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| Subject: | Private label brands | Longtitudinal study | Extrinsic cues | Brand naming strategies | Intrinsic cues | Packaging strategies | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-07-2015-0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552650