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Technology-enabled sales capability : a capabilities-based contingency framework

Badrinarayanan, Vishag; Madhavaram, Sreedhar; Manis, K. T. - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 358-376

Persistent link: https://www.econbiz.de/10013484577

AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues

Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014229544

The impact of analyst-induced misinformation on the requirements elicitation process

Appan, Radha; Browne, Glenn J. - In: Management information systems : mis quarterly 36 (2012) 1, pp. 85-106

Persistent link: https://www.econbiz.de/10009509657

Investigating illusions of agreement in group requirements determination

Browne, Glenn J.; Appan, Radha; Safi, Roozmehr; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1071-1083

Persistent link: https://www.econbiz.de/10011947028

Strategy, Decision Making, and Cognition: An Integrative Perspective

Appan, Radha; Bolton, Dorcia E.; Madhavaram, Sreedhar - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 3, pp. 78-98

Reflecting the dis-equilibrium provoking, ongoing process nature of competition, the role of management in firms has evolved from determining quantity and implementing production function to recognizing, understanding, creating, selecting, implementing, and modifying strategies. The quest for...

Persistent link: https://www.econbiz.de/10012047518

The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research

Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10003945276

Developing complex business-to-business products: issues and implications

Madhavaram, Sreedhar; Appan, Radha - In: Management research review 33 (2010) 7, pp. 715-733

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Knowledge needs of firms : the know-x framework for marketing strategy

Madhavaram, Sreedhar; Gross, Andrew C.; Appan, Radha - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 63-77

Persistent link: https://www.econbiz.de/10010467850

The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow

Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 166-186

Persistent link: https://www.econbiz.de/10008353200

Developing complex, business-to-business products: issues and implications

Madhavaram, Sreedhar; Appan, Radha - In: Management research review 33 (2010) 7, pp. 715-734

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