The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Year of publication: |
2010
|
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Authors: | Madhavaram, Sreedhar ; Appan, Radha |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 2, p. 186-202
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Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Bibliometrie | Bibliometrics |
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