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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Simulated satiation through reality-enhancing technology
Pala, Erol; Kapitan, Sommer; Van Esch, Patrick - In: Psychology & marketing 39 (2022) 3, pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
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Effects of virtual reality on theme park visitors' experience and behaviors : a presence perspective
Wei, Wei; Qi, Ruoxi; Zhang, Lu - In: Tourism management : research, policies, practice 71 (2019), pp. 282-293
Persistent link: https://www.econbiz.de/10011987926
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Consumer perception of innovative solutions in e-commerce
Davidavičienė, Vida; Davidavičius, Sigitas - In: International journal of learning and change : IJLC 14 (2022) 5/6, pp. 588-599
Persistent link: https://www.econbiz.de/10013419390
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Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana - In: Journal of retailing and consumer services 30 (2016), pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
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The impact of "e-atmospherics" on physical stores
Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859
Persistent link: https://www.econbiz.de/10010407213
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10012797603