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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023
Persistent link: https://www.econbiz.de/10013542108
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The potentials of augmented reality in supply chain management : a state-of-the-art review
Rejeb, Abderahman; Keogh, John G.; Wamba, Samuel Fosso; … - In: Management review quarterly 71 (2021) 4, pp. 819-856
Persistent link: https://www.econbiz.de/10012793380
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Mapping responsive retailing to identify future research trajectories
Sharma, Deepika; Bindra, Sunali; Taggar, Rashi; Dhir, Sanjay - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 584-604
Persistent link: https://www.econbiz.de/10012542174
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Augmented reality in retailing : a systematic review with bibliometric analysis
Du, Zhao; Liu, Jun; Wang, Fang - In: International journal of networking and virtual … 27 (2022) 1, pp. 84-102
Persistent link: https://www.econbiz.de/10013414709
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Is consumer experience the next best thing? : reflections from a systematic review and research agenda proposition
Scussel, Fernanda Bueno Cardoso - In: Consumer behavior review : CBR 3 (2019) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10012216558
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Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre; Chintagunta, Pradeep K.; Dhar, Sanjay - In: Journal of retailing 98 (2022) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
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Taking stock of consumer returns : a review and classification of the literature
Abdulla, Huseyn; Ketzenberg, Michael; Abbey, James D. - In: Journal of operations management 65 (2019) 6, pp. 560-605
Persistent link: https://www.econbiz.de/10012106548
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A systematic literature review of store atmosphere in alternative retail commerce channels
Lyu, Jing; Krasonikolakis, Ioannis; Vrontis, Demetris - In: Journal of business research : JBR 153 (2022), pp. 412-427
Persistent link: https://www.econbiz.de/10013534072
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Electronic retailing : mapping the past for informing the future
Bansal, Sanchita; Nangia, Priya; Singh, Shifali; Garg, Isha - In: The international review of retail, distribution and … 33 (2023) 3, pp. 300-317
Persistent link: https://www.econbiz.de/10014293218
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Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal; Shin, Hyunju; Jain, Varsha - In: Marketing intelligence & planning 41 (2023) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10014253348