This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...

The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the...

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...

In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Chapter 1 - Introduction -- Chapter 2 - Theoretical Background -- Chapter 3 - Research Context: Circular Entrepreneurship -- Chapter 4 - Empirical Research. Case studies: Circular Firms -- Chapter 5 - A Framework of Value Co-creation Processes in Circular Firms -- Chapter 6 - Concluding Remarks.

The COVID-19 pandemic has generated multiple transformations globally, with isolation periods alternating with those marked by intense social and economic restrictions, having a major impact on economic production and distribution activities, but especially on consumer behaviour. The recent...