Cavique, Mariana; Correia, Antónia; Ribeiro, Ricardo; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 3, pp. 312-325
Purpose Considering the importance of the content created by the host for Airbnb consumers while making purchasing decisions, this study aims to analyze how the Airbnb hosts promote their properties by revealing the predominant attributes considered by hosts when advertising them....