The future of marketing analytics in the sharing economy
Shahriar Akter, Umme Hani, Yogesh K. Dwivedi, Anuj Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Akter, Shahriar ; Hani, Umme ; Dwivedi, Yogesh Kumar ; Sharma, Anuj |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 85-100
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| Subject: | Market turbulence | Marketing agility | Marketing analytics capability | Marketing effectiveness | Sharing economy | Marketing | Share Economy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.04.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326917