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(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance; Sears, Donna - In: Journal of historical research in marketing 14 (2022) 1, pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
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Wine tourism as a non-core business strategy for small wineries
Festa, Giuseppe; Cuomo, Maria Teresa; Foroudi, Pantea; … - In: International journal of managerial and financial … 12 (2020) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10012284994
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Small Italian wine producers' internationalization : the role of network relationships in the emergence of late starters
Francioni, Barbara; Vissak, Tiia; Musso, Fabio - In: International business review : the official journal of … 26 (2017) 1, pp. 12-22
Persistent link: https://www.econbiz.de/10011628827
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Cooperating for competing : a small Italian wineries' internationalisation strategy case study
Festa, Giuseppe; Ciasullo, Maria V.; Vrontis, Demetris; … - In: Global business & economics review 19 (2017) 5, pp. 648-670
Persistent link: https://www.econbiz.de/10011807082
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Writing cases to advance wine business research and pedagogy
Gilinsky, Armand <Jr.>; Forbes, Sharon L.; Reed, Marlene M. - In: Wine Economics and Policy 5 (2016) 1, pp. 60-67
This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and … disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of … cases specifically targeted for wine business education. …
Persistent link: https://www.econbiz.de/10011868142
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Examining motivations and challenges of black wine entrepreneurs using the push-pull theory of entrepreneurship
Bell, Monique; Thach, Liz; Fang, Fiona - In: International journal of wine business research 35 (2023) 3, pp. 445-466
Persistent link: https://www.econbiz.de/10014335892
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Sustainable wine tourism : best practices
Bole, Dhruv Kishore - In: Wine Tourism and Sustainability : The Economic, Social …, (pp. 95-122). 2024
Persistent link: https://www.econbiz.de/10014469997
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Wine tourism, the business of wine, and the impact of the environöment and sustainability
Rosen, Donna Lee; Miculan Bradley, Doris - In: Wine Tourism and Sustainability : The Economic, Social …, (pp. 123-146). 2024
Persistent link: https://www.econbiz.de/10014469998
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Blockchain-based traceability system adoption in the wine global value chain : a unified theory of acceptance and use of technology framework of analysis, the example of the Chines...
Cordeiro, Cheryl; Olsen, Petter - In: European review of service economics and management (2021) 1/11, pp. 17-54
Persistent link: https://www.econbiz.de/10012879017