The ways in which market boundaries are defined and markets structured are reviewed. The basic concepts formulated by economists which underpin much marketing literature are examined and differences between the strategic management and marketing management approaches to boundary definition found...

Change, Adaption and Development are central to modern marketing. This paper provides an overview of the subject area of innovation and new product development. The critical role of change in modern industrial and industrialising societies is explored in depth. Emphasis is given to the...

Marketers often presume that the statement “the customer always comes first” is an axiom. Other specialists usually do the same with their own stakeholder priorities. Other than for internal political and prestige purposes, this is helpful neither to marketing nor to stakeholder strategic...

Purpose – The purpose of this paper is to examine the re‐branding of much management education and development under the heading of leadership and to identify the dangers this may bring particularly if it results in key management skills being neglected. Design/methodology/approach – The...

Studies the behaviour of men and women in working groups – men through the analogy of the pecking order, i.e. hierarchical, and women through that of the crab basket, i.e. equality. Discusses the respective advantages and disadvantages of the two groups, which appear to be complementary....

Purpose – In the early 1990s, a number of controversial and radical initiatives were introduced by the Australian Government that had a compounded impact on higher education in general, and for the teaching of accounting studies in particular. The impacts of these initiatives have now lasted...

To succeed in an industry an organization must select a mode of strategic behaviour which matches the levels of environmental turbulence, and develop a resource capability which complements the chosen mode. Investigates UK building societies and identifies three distinct modes of strategic...

Details the process whereby multivariate interdisciplinary measures of potential to perform are integrated with performance measures to develop models of retail performance for bank branches. The predictive models use the key business drivers of a major trading bank as dependent variables....

Presents an American view of how British corporations have renewed their efforts to improve the development of managers. Examines management development practices at five corporations to identify the kinds of programmes being instituted to enhance managers′ skills. The results reveal some...