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The relationship between brand experience, brand personality and customer loyalty

Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011971363

Does consumer gender influence the relationship between consumer loyalty and its antecedents?

Stan, Valentina - In: The journal of applied business research 31 (2015) 4, pp. 1593-1604

Persistent link: https://www.econbiz.de/10011350484

Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

Persistent link: https://www.econbiz.de/10013417073

The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction

Nadhifa, Shafira; Sunaryo; Surachman - 2023

Persistent link: https://www.econbiz.de/10014420177

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics

Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...

Persistent link: https://www.econbiz.de/10014429818

Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014306945

An exploration of the effect of Electronic Customer Relationship Management (E-CRM) on customer loyalty : a serial mediation analysis

Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: Customer relationship management : methods, …, (pp. 143-173). 2024

Persistent link: https://www.econbiz.de/10015072624

Effect of service quality, customer satisfaction, customer trust, and security on customer loyalty with respect to virtual organisation

Sharma, Brahmmanand - In: International journal of public sector performance … 13 (2024) 3, pp. 423-435

Persistent link: https://www.econbiz.de/10015071324

Service recovery : the moderating role of customer loyalty in the context of Moroccan retail banking

Bendriouch, Fatima Zahra; Dassouli, Sara; Satt, Harit; … - In: International journal of logistics economics and … 10 (2023) 3, pp. 209-236

Persistent link: https://www.econbiz.de/10015067029

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845