An exploration of the effect of Electronic Customer Relationship Management (E-CRM) on customer loyalty : a serial mediation analysis
Anupreet Kaur Mokha and Pushpender Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Mokha, Anupreet Kaur ; Surya, Pushpender Kumar |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 143-173
|
| Subject: | E-CRM | customer experience | customer loyalty | customer satisfaction | serial meditation | banking industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Bank | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072624