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Local Brands v/s National Brands : Brand Quality Perception or Behavioral Intention

Meghrajani, Dr. Indra; Asthana, Anjani Kumar - 2021

awareness among the people about the brands, the brand recall, brand quality perception, and also the brand liking. Where the …

Persistent link: https://www.econbiz.de/10013244206

Brand’s Country-of-origin Effect on Demand for Hotels : An Exploratory Study

Ribaudo, Giorgio - 2021

The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic … destinations, and the role of brands in attracting foreign demand is growing as a consequence. The brand is one of the key assets … of multinational companies in tourism. Among the several determinants of consumer brand knowledge in the global …

Persistent link: https://www.econbiz.de/10013246123

Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets

Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391

Persistent link: https://www.econbiz.de/10012695201

The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework

Bourdin, David; Halkias, Georgios; Makri, Aikaterini - In: Journal of business research : JBR 137 (2021), pp. 28-38

Persistent link: https://www.econbiz.de/10012665753

Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey

Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560

Persistent link: https://www.econbiz.de/10010127937

Antecedents of nation brand personality

Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94

Persistent link: https://www.econbiz.de/10009741972

Congruent versus incongruent branding for emerging market firms

Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237

Persistent link: https://www.econbiz.de/10012483614

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983

When brand scandal spills over brands from the same region of origin : moderating role of psychic distance

Chen, Tong; Tang, Yifan; Qing, Ping - In: European journal of international management : EJIM 14 (2020) 3, pp. 461-475

Persistent link: https://www.econbiz.de/10012223807

The effectiveness of recognized parodic advertisements

Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27

Persistent link: https://www.econbiz.de/10012302547